Mary Cay Kosten
Follow Mary Cay on Twitter @MaryCayKosten.

Mary Cay Kosten is Vice President of Global Customer Support for EMC Corporation, leading the 3,000-person team that supports EMC’s global customer base. Ms. Kosten is responsible for creating and driving EMC's field service strategy and programs spanning product maintenance, logistics, repair, escalation, and service account management. With more than 25 years of experience in service and supplier management, Ms. Kosten has a proven track record in building outstanding service delivery organizations.

Prior to joining EMC, Ms. Kosten was Vice President of global customer service delivery for Oracle/Sun Microsystems, responsible for delivering all elements of Sun’s support services. She is on the Technology Services Industry Association (TSIA) Field Services Advisory Board and on the steering committee for TSIA’s Women in Services community of interest. She is a 2008 recipient of the Denver Business Journal’s Outstanding Women in Business (High Tech and Telecommunications) Award and a 2006 recipient of the Silicon Valley YWCA Tribute to Women and Industry (TWIN) Award.

Ms. Kosten holds an MS degree in systems management from the University of Southern California and a BS in marketing from the University of West Florida.
Recent Posts
Recent Topics
Service Culture – Keeping the Conversation Going
Written on April 13, 2012 by in Service Excellence

We all know it when we see it – a great service experience. Some of the greatest companies in their respective industries come to mind – Starbucks, Zappos, Apple and The Ritz Carlton. One of the common denominators that all of these companies possess is a unique culture that puts customers first and empowers their

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Managing Your Service Culture: A Case Study
Written on March 6, 2012 by in Service Excellence

As I read a recent blog post on Fast Company.com, “Culture Eats Strategy for Lunch,” I found myself repeatedly saying, “Yes!”. If you haven’t read it, I recommend it to anyone interested in cultivating a service culture. And as pointed out in the post, this should be everyone! The article highlights many of the reasons

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Five Considerations for Mentoring Customer Support Leaders
Written on January 26, 2012 by in Service Excellence

The beginning of the year is a good time to take a fresh look at things, and how you may want to change direction in the New Year. Of course I’m not sure there is a bad time. Stepping back to ask the right questions and plan for adjustments can pay dividends. Recently I was

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Face-to-Face with Customers – Still valuable after all these years
Written on December 21, 2011 by in Service Excellence

Technology and social media vehicles have provided us with more opportunities than ever before to connect with our customers. From live chat and online communities, to Twitter and blogs, we are able to interact and collaborate with our customers on a day-to-day basis. Technology has made it easier to gain feedback and metrics through surveying

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Celebrating STAR Award Success
Written on November 1, 2011 by in Service Excellence

Last week I had the privilege of attending the Technology Services Industry Association’s (TSIA) Technology Services World (TSW). The conference was an opportunity to connect with associates in the services business, collaborate with colleagues, and explore new ideas. In my previous post entitled “Rethinking Customer Support,” I discussed the new book entitled “Consumption Economics.” The

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Rethinking Customer Support – “Consumption Economics” and the New Normal

It is becoming increasingly difficult to find innovative ideas in the services industry. Technology has led to new capabilities and efficiencies but generally supports traditional delivery models. Whether we are in the services business or product engineering, we are always looking for a way to leap the competition by bringing something new to our customers

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Do Vendors Play a Role in Educating Customers?
Written on September 27, 2011 by in IT Transformation, Service Excellence

“Technology is evolving at such a rapid pace, that it can be challenging to stay up-to-date.” I’m guessing this statement will not instigate much of a rebuttal. I find myself on a constant quest for knowledge through reading and talking directly to customers and several subject matter experts. In my discussions, it seems many are

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Support Excellence – Building on the Basics
Written on August 11, 2011 by in Service Excellence

A Harvard Business Review article I read last year resurfaced on my desk. It initially grabbed my attention because the headline, “Stop Trying to Delight Your Customers,” seemed counter-intuitive to our work as customer service professionals. The article is largely focused on Customer Effort Score (CES) as a key metric in determining the likelihood of

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Supporting vSphere Launch with Customer Support Leadership
Written on July 12, 2011 by in Cloud, Service Excellence, Virtualization

As VMware rolled out its major vSphere launch this week, it’s important for us to show our alignment in how we help customers build, deploy and manage joint EMC-VMware solutions. Integral to this alignment is how EMC drives the highest levels of VMware-related service excellence – particularly from a customer support perspective. While I personally

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Service Excellence is in the Eye of the Beholder
Written on June 30, 2011 by in Service Excellence

With more than 25 years in the customer support arena, I’ve witnessed many changes in the technology industry and certainly an evolution within customer support delivery. While we strive to continually innovate in areas that will benefit our customers, it’s important that we not lose sight of the basics.  A simple question worth pondering is,

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