Jon Page
Follow Jon on Twitter! @bi_bongo

Jon Page is an Advisory Solution Principle with EMC Consulting who advises clients on the deployment and usage of big data solutions. He has over thirty years experience in IT of which twenty-five were spent deploying a variety of information technologies. Previously, Jon was a freelance consultant focused on helping clients define strategies and evaluate, select, and implement solutions for data warehousing, data modeling, and data governance. Prior to that, he was the Vice President for Business Intelligence and Data Warehousing for Oracle EMEA, where he was responsible for all product and solution sales across over 30 countries.

Prior to its merger with AT&T, Jon spent seven years as a founding member of Teradata Europe during which he was intimately involved in many very large data warehouse design and technology planning projects for major banks, airlines, telco companies, and retail organizations throughout Europe. He built a new and profitable Professional Services group within Teradata Europe and was a key person in building the Teradata UK organization.

Jon has a Bachelor of Science and post-graduate degree from Liverpool University in the UK, is a member of the British Computer Society, is a certified Systems Analyst (CCTA), and has authored several books including his new one “Building a BI Architecture Fit for the 21st Century.”
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The Advantages of Intelligence
Written on December 7, 2011 by in Business Markets

As companies move forward, whilst it will undoubtedly remain an advantage to be rich and powerful, size in itself may not be such an important plus point. Most certainly size brings coverage and reach, but it also breeds cost and inflexibility. Instead, we will begin to see the proliferation of many smaller companies who have replaced the advantages of size with the advantages of intelligence.

What will intelligence bring to a company that might give it sustainable market value?

Well, it might enable it to:

  • Sell more diverse products to its customer base, thereby increasing margin and perhaps even loyalty
  • Acquire only those customers who will likely be low risk and high value
  • Only execute marketing campaigns in geographies where the ability to provide service and product actually exists
  • Remove the need for inventory completely by direct collaboration with suppliers
  • Reduce the cash to cash cycle by getting customers to pay for goods prior to manufacturing them
  • Eliminate the need for a direct sales force altogether
  • Make fraud so unprofitable for the fraudster that they give up

So what is the major business driver that is set to change our ways of doing business? It can be summed up in one phrase – natural selection.

Note: Now I fancy myself as somewhat of a biologist and there are several points in Darwin’s theories of evolution that concern me, but maybe we can save that discussion till later?

Comments

Excellent comments about the "evolution" of businesses. Intelligence in its many forms will certainly continue to drive smarter decisions, and companies have it in their interest to be as intelligent as possible.

- Joe Levy, December 8, 2011 at 3:40 am
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