Too many years ago, when I was at Verizon, a key problem was lack of consistent customer data – including the basics such as name, address and other customer information. Today’s blog explores some of the key customer data issues that persist in today’s IT systems… a sort of “Back to the Future.” The same

CRM Marketing can be broken down into 3 Aspects.  They are:  Closed-Loop Marketing (CLM), Marketing Automation (MA), and Enterprise Marketing Management (EMM).   While initially people tend to treat these differently, I tend to approach them as if they were one and the same.   After all, my goal is to help a company drive revenue and demonstrate

Watch this.  I’m going to try and be serious for a moment: Marketing has the right idea, but they only applied the 360º idea to one piece of the business.   If a company wants to understand the ROI and value of every aspect of their company, the marketing’s 360º concept and ‘closed-loop cycle’ should be

I still like to collect the trade paper or hard back version.  I guess that’s a clue that I am not a part of the electronic generation, yet my brother, who has a doctorate in English, wants everything electronically.  Anyway, there are a number of books that I have handed out over the years. While the

I have been reading and hearing about it for quite a while, but when there was a special report on the nightly news, I knew it was time to say something.   Cloud CRM has been around for a while. (e.g. Zoho CRM, Free CRM, SugarCRM, and of course, Salesforce.com). It is only recently that these systems have