CRM Marketing can be broken down into 3 Aspects.  They are:  Closed-Loop Marketing (CLM), Marketing Automation (MA), and Enterprise Marketing Management (EMM).   While initially people tend to treat these differently, I tend to approach them as if they were one and the same.   After all, my goal is to help a company drive revenue and demonstrate

Yes, I may have written this entry because the title sounds really cool, but in actuality, I thought it was time to help define the complexity of managing an automated optimization campaign plan. (Wow, big words.) As we all know, the traditional marketing campaign cycle is to plan, target, execute and analysis.   When done right,

Marketing has a lot of good ideas, yet companies are tending to leverage those ideas for marketing only.   Marketing needs to quit being so stingy with their ideas, and start helping the business leverage those ideas and concepts in the development in everything from CRM to data monetization.   What’s wrong with you people?!?  It’s so

By now, you have to have noticed digital’s slow and steady takeover of all three marketing channels – which I’ll get to in a second. Granted, it is easy to take over the digital marketing channel when you are digital, but digital’s slow and steady integration into the human and advertising channels is rather astonishing. First