Bill Schmarzo

Bill Schmarzo


Chief Technology Officer, "Dean of Big Data"

The moniker “Dean of Big Data” may have been applied in a light-hearted spirit, but Bill’s expertise around data analytics is no joke. After being deeply immersed in the world of big data for over 20 years, he shows no signs of coming up for air. Bill speaks frequently on the use of big data, with an engaging style that has gained him many accolades. He’s presented most recently at STRATA, The Data Science Summit and TDWI, and has written several white papers and articles about the application of big data and advanced analytics to drive an organization’s key business initiatives. Prior to joining Consulting as part of EMC Global Services, Bill co-authored with Ralph Kimball a series of articles on analytic applications, and was on the faculty of TDWI teaching a course on designing analytic applications. Bill created the EMC Big Data Vision Workshop methodology that links an organization’s strategic business initiatives with supporting data and analytic requirements, and thus helps organizations wrap their heads around this complex subject. Bill sets the strategy and defines offerings and capabilities for the Enterprise Information Management and Analytics within EMC Consulting, Global Services. Prior to this, he was the Vice President of Advertiser Analytics at Yahoo at the dawn of the online Big Data revolution. Bill is the author of "Big Data: Understanding How Data Powers Big Business" published by Wiley.

Big Data

How to Avoid “Orphaned Analytics”

Bill Schmarzo By Bill Schmarzo July 27, 2016
I’ve heard several clients complain about the curse of “orphaned analytics”; which are one-off analytics developed to address a specific business need but never “operationalized” or packaged for re-use across the organization. Unfortunately, many analytic organizations lack a framework... READ MORE