Bill Schmarzo

Bill Schmarzo


CTO, Dell EMC Services (aka “Dean of Big Data”)

Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business” and “Big Data MBA: Driving Business Strategies with Data Science”, is responsible for setting the strategy and defining the Big Data service offerings and capabilities for Dell EMC Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He’s written several white papers, is an avid blogger and is a frequent speaker on the use of Big Data and data science to power the organization’s key business initiatives. He is a University of San Francisco School of Management (SOM) Executive Fellow where he teaches the “Big Data MBA” course. Bill was ranked as #15 Big Data Influencer by Onalytica.

Bill has over three decades of experience in data warehousing, BI and analytics. Bill authored Dell EMC’s Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements, and co-authored with Ralph Kimball a series of articles on analytic applications. Bill has served on The Data Warehouse Institute’s faculty as the head of the analytic applications curriculum.

Previously, Bill was the vice president of Analytics at Yahoo where he was responsible for the development of Yahoo’s Advertiser and Website analytics products, including the delivery of “actionable insights” through a holistic user experience. Before that, Bill oversaw the Analytic Applications business unit at Business Objects, including the development, marketing and sales of their industry-defining analytic applications.

Bill holds a masters degree in Business Administration from the University of Iowa and a Bachelor of Science degree in Mathematics, Computer Science and Business Administration from Coe College.

Big Data

Aggregated Data Dilemma

Bill Schmarzo By Bill Schmarzo February 13, 2017
Okay, I am weird (tell me something that I don’t know, say most of my friends).  For Christmas I wanted a Nike Apple Watch to go with my existing FitBit and Garmin fitness trackers (I look sort of like... READ MORE
Big Data

Is Data Science Really Science?

Bill Schmarzo By Bill Schmarzo January 30, 2017
My son Max is home from college and that always leads to some interesting conversations.  Max is in graduate school at Iowa State University where he is studying kinesiology and strength training.  As part of his research project, he... READ MORE
Big Data

Data and Economics 101

Bill Schmarzo By Bill Schmarzo January 17, 2017
As more organizations try to determine where best to deploy their limited budgets to support data and analytics initiatives, they realize a need to ascertain the financial value of their data and analytics – which means basic economic concepts... READ MORE
Big Data

Data is a New Currency

Bill Schmarzo By Bill Schmarzo January 5, 2017
This guest blog is provided by Brandon Kaier (@bkaier). Brandon has more than two decades of experience in the IT industry as a transformational leader.  Kaier is responsible for setting the strategy, defining the service line offerings and capabilities... READ MORE