Big Data

Big Data Readiness Framework Part I: Are You Ready for Big Data?

Barbara Robidoux By Barbara Robidoux Senior Vice President, Dell EMC Services & IT Marketing July 27, 2015

Earlier this year, EMC launched our new Federation Business Data Lake (FBDL) solution, to help customers leverage DATA to generate INSIGHT, and convert it to business VALUE.

data insight value

The idea of leveraging big data insights to drive business value resonates with just about everyone we talk to these days – but – we’re finding that most organizations are still struggling with this. In fact, when it comes to big data and predictive analytics, we find customers generally fall into one of three stages: undecided, motivated or ready. Let’s take a more in depth look at this framework and what it means.

What is Your Level of Readiness?undecided motivated ready graph

  •  UNDECIDED – This means you aren’t sure where, or how, to get started – you don’t have a particular use case in mind. So you might need help in identifying and prioritizing that first high-value business use case for big data analytics. More >>
  • MOTIVATED – Here you’ve already identified a target use case. Now you need help in proving the potential value of the target use case on an analytics environment prior to implementing anything into production. More >>
  • READY – If you’re fully ready to make good on the promise of turning data into insights to drive value, then you’re going to need a data lake platform to store and reason over data – to find correlations among different data sources that you’ve never examined together.  Here you’ll want help with both the initial deployment of a data lake solution, as well as help to fully operationalize your environment, your processes and your people. More >>

Related Posts: Readiness Framework Undecided Motivated Ready

Barbara Robidoux

About Barbara Robidoux


Senior Vice President, Dell EMC Services & IT Marketing

Barbara Robidoux is Senior Vice President, Dell EMC Services & IT Marketing. In this role Barbara is responsible for driving marketing innovation in support of strategic priorities such as lifecycle management of Dell EMC’s services portfolio, strengthening the partner ecosystem, and ensuring go-to-market alignment between all aspects of Dell EMC Services with product divisions and sales.

Barbara has held other marketing leadership positions at Dell EMC, most recently running EMC’s Worldwide Executive Briefing Center program and Global Customer Reference team. Prior to that, she ran Product Marketing for five years.

Before joining EMC (now Dell EMC), Barbara held product marketing positions at Cambex Corporation and Data General. She holds an undergraduate degree and MBA from Babson College, and attended the University of London in London, England.

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