Service Excellence

The Focus is on you – so tell us what you think

Casey May By Casey May InFocus Business Manager / Digital Strategist July 21, 2017

Are you interested in us covering new topics? Do you need a better interface to improve how you read our content? We want to make InFocus better for you, so please comment below with how we can improve your user experience.


It’s been a year since we relaunched the site and are seeing many of the improvements adding value to your experience, as you are now staying longer, reading more, and sharing across social media more than ever.

But only you can tell us if we’re hitting the mark. Your feedback informs and challenges our subject matter experts and energizes us to better articulate ideas and approaches.

Some recent site improvements, which you may have noticed, include more powerful search capabilities, tools for easier sharing, personalized content recommendations, and enhanced mobile viewing.

As we move forward, with new investments, we want to make sure that we’re moving in the right direction, that we are delivering content that’s relevant and compelling to you—and easy to explore.

One of my favorite InFocus blogs is about Emotional Intelligence. Have you read it? It’s a fresh look at an all-too-rarely considered factor in business and individual success—and a welcome antidote to concerns about the role and value of us humans in the age of automation and AI.


Now, what about you? Is there an InFocus blog you’ve particularly liked? One that you’ve referred back to or shared with others? Please comment below


Although metrics can tell a story, the most valuable feedback comes from our loyal readers, YOU.

Practically Useful

From the beginning, the intention of InFocus was not to promote our products, but to provide a forum where Dell EMC Services experts, who work on the front lines of IT transformation with today’s business and IT leaders, could share insights and experience.

Whether it’s 3 Key Elements to Database as a Service, 4 Questions to Ask Before Starting a Data Migration, or 5 Digital Transformation Considerations, the goal has always been to deliver practical content you can use.

At the same time, our goal has been to present content in the most engaging way possible.

Our team of advisors, designers, editors, and publishers are committed to making sure that content is well written, accurate, informational, non-promotional, and relevant.  Our bloggers strive to go beyond information to insight (which is why, when reading about Natural Language Processing, you will find yourself considering whether ice cream consumption leads to violence.)

By the Numbers

When we launched InFocus in 2011, we were delighted when our first 100 articles generated 15,000 page views. Last year, we passed the 1-million-page-view mark. Page views are growing at a rate of 64 percent a year—and readers are connecting from 211 countries.

Even more gratifying, the number of people deciding to subscribe to InFocus grew 122 percent last year. Subscribers now include over 400 companies—and a growing number of colleges and universities.

We’ve also seen that InFocus blogs continue get views long past their publication date. In fact, more than 400,000 page views last year were from “thought leadership” blogs posted in previous years, including ‘greatest hits,’ such as Your How-To Guide for Moving Applications to the Cloud.

Most Shared

Often more valuable than a ‘page view’, a ‘share’ is a deeper indicator of value, applicability, and quality of content we strive to produce for you. The Emotional Intelligence blog I like, for example, has been shared by many people besides me.

Currently, the most shared InFocus blog is Why the Virtual World Will Be Like the Matrix (and Why That’s a Good Thing) , which looks at the prospect of literally diving into data.

And speaking of data, blogs by Bill Schmarzo, CTO, Dell EMC Services (aka “Dean of Big Data”) are frequently among the most shared.

While sharing is a valuable indicator, it doesn’t tell us everything.  The blog Finally, PC Imaging that Doesn’t Require Time Travel by John Moody, Vice President, Global Support Deployment Services is another that many readers have shared.

But without more personal feedback, we don’t know if it was this because readers found the information on imaging tools and processes helpful—or because many were amused by John’s tendency to wonder about imaging demands while watching a movie in which a starship passes through a meteor storm and the crew’s hibernation systems start acting up and rebooting.


So, I ask you: What works for you—and what doesn’t?  What would you, personally, like to see in terms of InFocus content?  Do you have feedback or new ideas about InFocus site features and functions? Please Comment below


Please let us know by joining in the Comments on this blog (and other InFocus blogs you read!)

We look forward to hearing from you.

Casey May

About Casey May


InFocus Business Manager / Digital Strategist

Casey May has been part of the Dell EMC organization for 11 years in various marketing roles including campaign development and execution, and digital strategy and execution.

Casey is a proud graduate of Bentley College where he earned a BS in Business Management with a concentration in Marketing, and received his MBA from Nichols College.

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