Service Excellence

Unlock Customer Intimacy Through Big Data

Kevin Roche By Kevin Roche June 25, 2016
Big Data, Big Deal: Unlock Customer Intimacy in Your Digital Business

What does it take to thrive in a world where customers demand an experience that is highly personalized and relevant? We believe the key is in understanding customer needs and unlocking customer intimacy. Big data can help.

TSIA Keynote: Big Data, Big Deal: Unlock Customer Intimacy in Your Digital Business

In this Viewpoint for Leaders document, “Unlock Customer Intimacy through Big Data”, we share our view about the importance of having a business strategy that incorporates big data and describe our successful three-pronged approach.

Expert Perspectives:

Galovski The Ultimate Purpose of Big Data: Customer Intimacy

Vele J. Galovski
Vice President of Research for Field Services, TSIA

Powell What It Takes To Deliver A Personalized Customer Experience

Troy Powell, PHD
Vice President Statistical Solutions, Walker

Roche A Three Pronged Approach to Achieving Customer Intimacy through Big Data

Kevin Roche
EMC Global Services, President

Kosten How to Unlock Customer Intimacy

Mary Cay Kosten
EMC Customer Service, Senior Vice President

 

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