Industry Insight

EMC Elect from my Perspective within my EMC Role

Mark Browne By Mark Browne June 3, 2013

In the following post I attempt to show the importance of the EMC Elect Program for the EMC Support Community and EMC overall. I also intend to show how it is a global program made up of very exciting and interesting people from around the world who influence interact and assist like-minded peers in the ECN Support Community and beyond!

This is my EMC Elect CardThis is my EMC Elect cardThere are an exclusive few like it, but this one is mine!But this one is mine!If you have not heard of the EMC Elect Program, quite frankly “where have you been?” ;) Well, if you honestly haven’t it was actually featured in the Register.  That gave us an audience of 2.5 million reading about the program.The symbol on my card, by the way, is a representation of  the Celtic Tree of Life. The Tree of Life symbolizes to me the connected-ness in this world of ours. My twitter handle is @DathBrun which is a combination of the Irish word for color and the common name in European countries for my surname (Browne) .  The motto inscribed on the card is “Eolas scriosann eagla” which literally in the Irish language means Knowledge dispels fear.I did this with my card for two reasons.

  • The first was an opportunity to personalize my card, and say more about myself and my own personal branding.
  • The second was to humbly lead by example for other Elect members to feel inspired to personalize their cards, put their own stamp on it. And that’s important.

EMC Elect is a community driven program.The Elect members are there because their community of peers nominated them. They not only represent themselves and obtain exclusive opportunity, but they are actually representing their community. The Elect are leaders and representatives of the wider community of peers of technologists who interact with EMC. Personalizing the cards also gives an opportunity for Elect members to share things about themselves, the places they are from, their culture. This emphasizes most importantly that we are a global community and come from lots of different places around the world.

This is important to note: we are a global community, and as EMC Elect grows it will grow further into our community interactions around the world.

From the EMC Support Community perspective and as a community manager, I see that first hand. In the EMC Support Community we not only have a global presence, but we have a growing local language presence. We have Chinese and Japanese local language communities and Spanish and Portuguese are just taking off with a lot more to come in other languages very soon. Multi-lingual support is a key objective of the EMC eServices strategy and it stems from the interaction and demand from our local language community members. It is indeed the Community members making this happen. These people who ask questions, answer other people’s questions, share knowledge and experience. The best example  to me (and of course I have a bias as the Program Manager for it) is the EMC Ask the Expert Series.

Ask the Expert has been hosted initially in English but very quickly spread to Chinese and in doing so it lifted the lid on interaction. It showed across different geographies our community members wanted this program. Now Ask the Expert (ATE) will be hosted in every MLS community that is launched. That means ATE will happen in Japanese, Spanish, Portuguese and more in the not too distant future. And even today we are working to cross translate ATE events, translating from English to Chinese and vice-versa. Imagine the global impact of knowledge shared in multilingual ATE’s being shared and translated for global community members. It’s amazing and excites me anyway.

And whats interesting too is that already EMC Elect members are taking advantage of ATE. Our first exclusively EMC Elect led ATE event will be happening just before EMC World at the end of April. It will be on Fibre Channel Routing, an awesome topic. I imagine there will be a lot of interest in that across the World. Oh yes and did I mention those EMC Elect experts will wrap the topic at EMC World on video? That’s exciting.

But really all I want to say is that if you are an EMC Support Community member, then ATE and EMC Elect are your programs, driven by and for you. I enjoy being able to provide and support the infrastructure behind that as part of global team in eServices for EMC. And I never forget that it is made of real individuals from lots of different places with different languages and cultures. That’s what’s exciting and that is a huge part of the brand differentiation EMC has with the benefit of the EMC Support Community.

Finally something  to note is that currently we have 75 Elect members. in 2014 we will be looking for other nominees and there are plenty of deserving nominees in the support community around the world. Will you be one of them?


Read more from Mark Browne:

Mark Browne

About Mark Browne

Mark has more than 15 years of experience in the IT industry, in technical and customer support. Mark serves as the Community Manager for the EMC Community Network (ECN) Support Community Forums.
These forums are a big deal: ECN has over a quarter of a million members, including customers, partners, and EMC employees.

Mark can be found posting regularly on these forums and is the curator of the Ask the Expert Forum. He also supports operations and advises on best practices and tools for the Support Community, where his passion for customer support and open, peer-to-peer communication helps this community remain one of the largest on ECN.

Based out of Cork, Ireland, Mark is a SCUBA diving enthusiast and is a crew member of his local Life Boat station.

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